MBIE - Visitors rate New Zealand in new report

The Ministry of Business, Innovation and Employment (MBIE) today released International Visitor Experience, the third report in the Tourism Insight Series.
The report summarises international visitors’ perceptions of New Zealand as a travel destination and provides an in-depth analysis of three years of results from the International Visitor Survey.

Some findings from the report:
International visitors rate New Zealand very highly as a destination, with 96 per cent saying their trip met or exceeded expectations.
The average rating for visitors’ overall experience in New Zealand was 9.0 out of 10.
Only a tiny fraction (less than 1 per cent) of visitors gave their visit a score of 4 or less.
81 per cent of visitors were likely to recommend New Zealand as a travel destination.
Highly rated aspects if visitors’ experiences included: 
o the natural and built environment (9.1 out of 10)
o sense of safety (9.1 out of 10)
o activities experienced (8.7 out of 10).

High prices were a commonly cited reason for lower satisfaction scores of 7 or less. Other reasons included no free internet, and the inconsistent quality of facilities, public transportation or customer service.

New Zealand’s environment is important to visitors when deciding to visit, with 45 per cent stating that landscapes and natural scenery were a factor in stimulating their interest in visiting. Overall, 98 per cent said that the environment met or exceeded their expectations.

The Tourism Insight Series is produced by MBIE in support of a suite of initiatives that form the Tourism Strategy, which brings together work being done across government to help boost the economic contribution of tourism.

Read or download the International Visitor Experience report.