Vicki is founder and director of The Audience Connection, a boutique consultancy based in Auckland, New Zealand that works alongside arts, cultural and entertainment organisations and events to help them build and engage with their audiences via best practice use of digital channels such as websites, email, social media, blogs and more.
Vicki has worked with organisations internationally across a range of genres. Her clients and projects have included festivals, conventions, opera companies, museums, chamber music ensembles, literary events, dance and theatre companies, as well as technology companies, funding bodies, service organisations and vendors.
Recent projects have included running coaching, workshops, webinars and Google Hangouts as part of Creative New Zealand’s digital marketing capability building programmes for local arts organisations; developing digital strategies for SCAPE Public Arts, Theatre Stampede and The New Zealand Dance Company; and managing social media for global arts and cultural technology company, Tessitura Network, a job which includes directing the social media operation for their annual conference attended by 1,800+ professionals from the world’s leading arts and cultural organisations and other regional events. Vicki also enjoys working with small organisations to help them optimise their digital channels in streamlined ways with minimal resource and last December delivered digital marketing workshops for senior managers who had ‘missed the boat’ on digital for the UK Arts Marketing Association in Cambridge, UK.
Vicki has held senior marketing and digital roles with a number of high profile performing arts, online music, venue and media organisations in Wellington, Auckland, London and New York, including English National Ballet, GMN.com, Classical.com, New Zealand Opera and Auckland Live. She is a regular international speaker, writer and consultant on the subject of digital marketing in the arts and is known for her practical and approachable delivery style.
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