CINZ, New Zealand’s business events industry association, is looking towards post-COVID-19 recovery by launching a new event, BE Reconnected, for December 2020.
BE Reconnected will focus on re-engaging and reconnecting vital industry relationships to help kick start business recovery.
To be hosted at Vodafone Events Centre in Auckland on 1st December, it will replace the MEETINGS 2020 Exhibition which was due to be held in April. The CINZ 2020 Conference and Annual General Meeting will form part of the new event and follow on 2nd December.
CINZ Chief Executive, Lisa Hopkins said that New Zealand’s business events industry, which was valued at around $500m per year has suffered immense losses and must be given every opportunity to recover.
“We have been looking at different ways to reconnect our members with customers, channels and each other, as part of the industry’s overall business recovery strategy.
“BE Reconnected will be a vital step in helping to secure business leads and super-charging the sector’s revival. We want to engage buyers in multiple face-to-face opportunities over a short time, building new relationships and rekindling old ones,” she says.
“Business events are the highest-yielding component of the visitor economy. At the start of 2020, New Zealand was on the cusp of enormous business tourism growth with the opening of new conference venues, four and five-star hotels, national infrastructure, expanded airlines routes and new attractions. Instead, for many, there has been no business or revenue,” she says.
“As a key economic driver for our country, it is our responsibility to plan and prepare for recovery, for the sake of our members, customers, community, and the industry at large.”
“There is no doubt that this will be a new dawn, but this industry’s ability to find creative solutions and collaborate, is its mainstay and is what makes us economically and socially invaluable to New Zealand’s recovery,” she says
BE Reconnected will focus on maximising time with customers. Emphasis will be on conversation and relationship building versus an expansive programme and exhibition floor.
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