Tourism data update - MBIE

Accommodation providers win with new data
New Zealand's hotels, motels, backpackers and holiday parks will benefit from a new Accommodation Data Programme (ADP). The ADP is the successor to Stats NZ's Accommodation Survey that was discontinued late last year.

MBIE led a comprehensive procurement process last year, which invited the sector to contribute to the requirements of the programme.  We received 11 proposals as part of the Request for Proposals (RFP) issued in September 2019. An evaluation panel, which included Tourism Industry Aotearoa (TIA) and Wellington NZ, evaluated the proposals and decided the successful supplier, Fresh Information Ltd. The company has a long association of providing data to the tourism industry. 

The ADP will aim to provide, at a minimum, guest nights, occupancy rates and establishments, broken down by geography. This data should be useful for decision-making and planning for operators in the tourism sector.

Hotels, motels, backpackers and holiday parks will be included in the ADP, and the addition of bed & breakfasts and self-contained accommodation is being explored.  

Fresh Info will develop new online reporting tools to provide accommodation businesses and industry representatives with information they can use to monitor and benchmark performance.  

Results will be reported monthly in a timely and easily accessible manner. The first data release is expected in the second half of 2020. 

The ADP will rely on support from the major tourism associations and accommodation groups, with a focus on meeting the specific needs of each accommodation type, so we encourage operators to participate as this data will directly benefit their businesses.

The programme aligns with the New Zealand Aotearoa Government Tourism strategy, which is clear about the importance of developing data products that meet the information needs of industry and government.

International Visitor Survey provider confirmed
In July 2019, MBIE called for proposals for the re-contracting of the International Visitor Survey. We can now announce the successful supplier is Kantar TNS. 

We thank everyone who has been involved in the evaluation of the proposals, including representatives from Tourism New Zealand, Tourism Industry Aotearoa and Stats NZ.

MBIE and Kantar are working together to improve the survey in a number of ways to ensure it will provide high-quality, useful data into the future.

Improvements planned and currently in motion include:

A review and reworking of the survey, making it shorter and easier to fill out. MBIE is consulting with industry representatives around prioritising the questions of the survey.
The introduction of Quick Response (QR) codes in the survey, allowing for people to fill out the survey on their phones at the airport lounges. A trial is currently running.
An online panel of respondents looking to better understand why people don't fill in the survey, run by Kantar. 

Impact of COVID-19 on statistical releases

The reduction of visitors caused by COVID-19 has the potential to impact the accuracy of some of our key tourism statistics, including the International Visitor Survey and the Monthly Regional Tourism Estimates. We are monitoring the situation and are looking at what we can do to ensure that the data remains useful to industry and Government.
Tourism data update - MBIE