Rebecca joins TIA from seven years at Tourism New Zealand (TNZ) where she has held multiple roles including most recently as General Manager of New Zealand and Government Relations. Previously, Rebecca was responsible for TNZ’s PR and Major Events team, leading a global team across 14 markets in showcasing the best of what New Zealand has to offer.
Rebecca has over fifteen years of marketing and communications expertise, with proven experience delivering successful business strategies, communications and engagement programmes and leading complex transformation in her time at both Spark (then Telecom) and Chartered Accountants Australia & New Zealand.
Rebecca is already well-known by many in the industry due to her current role. She holds established and valuable relationships across NZ Inc and will deliver strategic expertise and practical action from day one. Rebecca’s unique mix of tourism experience and understanding of membership bodies from her time with the Institute of Chartered Accountants makes her a unique and ideal leader for TIA.